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  • Writer's pictureKyle clark

Sky-High Marketing: How to Incorporate Drone Footage into Your Real Estate Strategy


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In the real estate industry, standing out from the competition is more important than ever, what makes your agency better or different from the rest? One way to achieve this is by using drones to capture unique footage of properties. With a bird's eye view, drone footage can showcase a property and its surrounding area in ways that traditional photography cannot. We will explore some tips and tricks on how to incorporate drone footage into your real estate marketing strategy.


The Benefits of Using Drones in Real Estate Marketing

Using drones for real estate marketing has several benefits. Firstly, it offers a unique perspective that can give potential buyers a better sense of the layout and features of a property. Secondly, drone footage can showcase the property in its entirety, including the surrounding area, amenities, and neighborhood. Finally, by incorporating drone footage into your marketing strategy, you can attract more buyers by offering a more comprehensive view of the property.


Capturing stunning footage of properties is essential in the highly competitive real estate industry. Utilizing the unique capabilities of drones, real estate professionals can create dynamic, engaging videos that showcase the property in its entirety.


A point we want to get across is the drone can be used for more than just gaining drone footage of the property from the outside. A professional drone pilot will be able also do a fly through the property, giving you internal footage for a creative and engaging way to sell your properties.


How to Incorporate Drone Footage into Your Marketing Strategy

Incorporating drone footage into your real estate marketing strategy involves several steps:


Step 1: Hire a Professional Drone Pilot

The first step is to hire a professional drone pilot who has experience in real estate photography. Look for a licensed pilot with a good track record who can operate a drone safely and efficiently. Hiring a professional pilot is important as they have the expertise to capture stunning footage that will showcase your property to its fullest potential.


Step 2: Plan Your Shots

Once you have hired a professional drone pilot, the next step is to plan your shots. Work with the pilot to create a shot list that includes the key features of the property you want to showcase. Consider capturing aerial views to show the layout and features of the property from above, panoramic views to highlight the surrounding area and neighborhood, interior shots to showcase unique angles and perspectives of the property, and property amenities such as a swimming pool or outdoor living area.


Step 3: Incorporate Drone Footage into Your Marketing Materials

Once you have captured the footage, it's time to incorporate it into your marketing materials. Consider creating a virtual tour of the property using the drone footage that potential buyers can view online. Share snippets of the footage on social media to attract potential buyers and include the footage in your property listings to give potential buyers a comprehensive view of the property.


Step 4: Keep it Legal

There are rules and regulations when it comes to using drones commercially. Make sure to work with a licensed drone pilot who is familiar with these regulations and can ensure that you are in compliance with them as you then will not suffer from the repercussions.

Maintaining legal compliance with the regulations around drone usage is vital to protecting both your business and the privacy of others. Work with a drone pilot who is licensed, insured and aware of the relevant regulations.


5 Key Things to Consider When Hiring a Professional Drone Company

When hiring a professional drone company to capture footage of your property, take these five things into account.

  1. Experience and Credentials - Experience is very important along with qualifications as this will tell you if your paying for good quality work or making a mistake. Look for a licensed drone pilot with a good track record of providing quality work.

  2. Equipment and Technology - It's important to consider the equipment and technology the drone company uses. Check to see if the equipment they have is able to meet the needs of the project, you are going to want equipment which can provide you will high quality footage.

  3. Portfolio and Samples - Ask to see the company's portfolio and samples of their work. Being able to see their previous work you can assess the quality and style they produce, this will tell you if it is suitable to your project.

  4. Communication and Availability - It's important to work with a drone company that is communicative and responsive to your needs. They need to be able to answer the questions you have and updated you on the progress of the project.

  5. Cost and Budget - Finally, consider the cost and your budget when hiring a professional drone company. Make sure to get a quote upfront and ensure that the cost is within your budget. Keep in mind that the cheapest option may not always be the best choice, as quality and experience should be taken into account.

By considering these key factors when hiring a professional drone company, you can ensure that you are working with a reputable and reliable team that can capture stunning footage of your property.


Conclusion

Incorporating drone footage into your real estate marketing strategy can help you stand out from the competition and attract more potential buyers. By working with a professional drone pilot, planning your shots, and incorporating the footage into your marketing materials, you can showcase your properties in a unique and engaging way.

Utilizing the capabilities of drones for real estate marketing can offer a competitive advantage in today's real estate industry.


FAQ

How are drones used in real estate?

Drones are used in real estate to capture unique footage of properties. With a bird's eye view, drone footage can showcase a property and its surrounding area in ways that traditional photography cannot. This can help potential buyers get a better sense of the layout and features of a property and attract more buyers by offering a more comprehensive view of the property.


Do estate agents use drones?

Yes, many estate agents use drones to capture footage of properties they are selling. By using drones, estate agents can create dynamic, engaging videos that showcase the property in its entirety, helping them to attract more potential buyers.


Do building surveyors use drones?

Yes, building surveyors use drones to conduct building inspections and surveys. Drones can help surveyors access hard-to-reach areas of a building, allowing them to capture more accurate data and identify potential issues.


Do local councils use drones?

Yes, local councils use drones for a variety of purposes, including mapping, surveying, and inspecting infrastructure such as bridges and roadways. Drones can help local councils save time and money by allowing them to access hard-to-reach areas without the need for expensive equipment or manual labor.


How easy is it to use drones for real estate pictures?

Using drones for real estate pictures can be relatively easy, provided you work with a licensed drone pilot who has experience in real estate photography. By hiring a professional pilot and planning your shots, you can capture stunning footage that showcases your property in its best light.


Can drones be used to fly inside real estate properties?

Yes, drones can be used to fly inside real estate properties, but it is important to work with a licensed pilot who has experience in indoor drone operations. Indoor drone flights require a different set of skills and equipment compared to outdoor flights, so it's important to work with a pilot who is experienced in both.

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